Website Analytics and Conversion Tracking
Know exactly which marketing brings in enquiries.
Traffic numbers on their own do not pay the bills. Zectron sets up Google Analytics 4, Search Console and conversion tracking properly, so you can see who visits, how they found you, and whether they called, filled in a form or left.
- GA4 and Search Console
- Calls and forms tracked
- Privacy-friendly setup
- Plain English reports
- BNI Ambassador of the Year 2026
Common problems we fix
- Analytics was installed but never finished, so enquiries are not recorded as conversions.
- Google Ads is spending money without knowing which clicks became calls or leads.
- Tracking stopped working after a website change and nobody noticed.
- Numbers do not match between your website, Google Ads and your CRM.
- No consent banner, or tracking that ignores visitors’ privacy choices.
What we set up
Google Analytics 4
Visitors, traffic sources, popular pages and how people move through your site, with internal and spam traffic filtered out.
Conversion tracking
Form submissions, phone taps, email clicks, quote requests and bookings recorded as key events.
Google Tag Manager
One tidy place to manage tracking, so changes do not need a developer each time.
Search Console
The searches people use to find you, your Google positions and any indexing problems.
Google Ads and Business Profile
Conversions shared with Google Ads for smarter bidding, and calls and direction requests from your Business Profile monitored.
Behaviour insights
Heatmaps and session recordings (for example Microsoft Clarity) showing where visitors click, scroll and get stuck.
Reports you can understand
We do not bury you in charts. Each month you see the numbers that matter to a small business: enquiries from the website, where they came from, the pages that work and the pages that need attention. If something drops, like a contact form that stops sending or a page that falls in Google, we flag it so it can be fixed quickly.
Privacy done properly
We configure a cookie consent banner and Google Consent Mode so tracking respects visitors’ choices, and we make sure your privacy policy reflects what the website actually collects, in line with the Australian Privacy Principles.
How it works
Audit
We review your current analytics, tags, access and what is and is not being tracked.
Fix and set up
Tracking rebuilt, tags tidied up and every conversion tested.
Report
A simple dashboard and optional monthly report with clear recommendations.
Related services
Frequently asked questions
Can you work with a website another company built?
Yes. Analytics and conversion tracking can be set up on almost any website, including WordPress, Shopify, Wix and Squarespace.
How long does setup take?
Most setups are completed within one to two weeks, including testing every conversion before we hand over your first report.
Can you track phone calls from the website?
Yes. We track taps on your phone number as conversions, and can add call tracking numbers if you want to see calls by marketing source.
Find out what your website is really doing
Talk to our Norwest team about setting up or fixing analytics on your website. Fixed quotes, ex GST.